The copy for this banner ad also served as a rallying cry for fundraising and direct mail.
I spearheaded the 50 Years, 50 Stories initiative, creating a 52-week editorial calendar, interviewing founders, clients and staff members, writing features, and editing the work of contributors. A selection of those stories can be found at Northwest Center.
I worked with the Seattle Times to create the insert at right, which includes edited versions of a selection of stories and a timeline of Northwest Center milestones.
Click magazine cover to view PDF.
In 1965, Northwest Center started a revolution in disability rights and inclusion. For its 50th anniversary, I brought that revolutionary spirit to life in a multimedia campaign spanning editorial, print, TV and online.